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Dr Marcela Aguirre

Helping Expert Solopreneurs Build Scalable, Profitable Businesses, Without Burning Out

You didn’t start your business to become an overwhelmed self-employed operator juggling clients, admin, and endless decisions.
You started it for freedom, flexibility, and the opportunity to build something meaningful on your own terms.
I help expert-led service providers turn their skills and experience into structured, scalable businesses - with the right foundations, systems, and strategy in place.
So your business can grow without demanding every hour of your time.
Join the Free Workshop

Dr Marcela Aguirre

Helping Expert Solopreneurs Build Scalable, Profitable Businesses, Without Burning Out

You didn’t start your business to become an overwhelmed self-employed operator juggling clients, admin, and endless decisions.
You started it for freedom, flexibility, and the opportunity to build something meaningful on your own terms.
I help expert-led service providers turn their skills and experience into structured, scalable businesses - with the right foundations, systems, and strategy in place.
So your business can grow without demanding every hour of your time.
Join the Free Workshop
Marcela Aguirre

Hi, I’m Marcela

I’m a Business Development Strategist, Coach and the founder of the Adventurous Solopreneurs community.

I work with service-based solopreneurs and founders who are ready to move beyond the chaos of doing everything themselves and start building businesses that are simple, scalable and strategically designed to grow.

Many solopreneurs accidentally create businesses that trap them - constantly delivering, juggling clients and wearing every hat in the business.

My work focuses on helping founders step out of that cycle and move into the role of strategic CEO.

Together we simplify the business model, build the right systems and foundations, and create businesses that can grow without consuming your entire life.

My approach combines clear strategic thinking, practical execution and supportive coaching, helping solopreneurs build businesses that are not only profitable, but also meaningful, deeply fulfilling and aligned with the life they want to live.

Because the goal isn’t just to build a business -

It’s to build a business that supports the life you actually want to live, with plenty of fun, freedom and flexibility. 

Ways We Can Work Together

 
Coaching Community

Solopreneur Foundations Accelerator

90-Day Programme
For early-stage solopreneurs

Build the foundations of a profitable service business.

Clarify your niche, define the problem you solve, attract your first consistent clients, and create offers that generate reliable income. 

 
Find Out More
Marcela Aguirre

CEO Solopreneur Scaling Accelerator

Six-Month Programme 
For established solopreneurs

Move beyond the time-for-money trap and scale your business more strategically.

Build systems, refine your positioning, attract higher-value clients, productise your services and start operating as the CEO of your business.

Find Out More
Marcela Aguirre

Life Transitions Coaching

For professionals navigating major change

Whether you’re facing a career pivot, relocation, personal reinvention, or a new chapter in life, life transitions coaching helps you gain deep clarity, confidence, and direction, so you can build an intentional, values-led life.

 

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Testimonials

Tim P

I have known Dr Aguirre for over 10 years as a colleague and mentor and, more recently, she has offered invaluable space within her capacity as a professional coach. I cannot think of someone better suited to her role.

As a colleague and mentor, Marcela was always extremely approachable and would offer space to listen without judgement. She is an extremely kind, compassionate and supportive person and genuinely cares about others. As a coach, Marcela is naturally adept, wise and thoughtful. She also has an infectious warmth and enthusiasm.

I would highly recommend making contact with Marcela even if you are undecided about coaching. I have no doubt that she has much to offer you.

Becky Fox

Before my session with Marcela, I was trapped in negative thoughts, underselling myself, and feeling stuck without any way to move forward. I was doubting my skills and struggling to take action. After just one session, the shift was incredible—I felt a surge of confidence and clarity, finally able to take bold steps towards my goals. Marcela has a unique ability to really listen, but what stands out is how her thoughtful questions cut through the noise and get to the heart of the issue. I can’t recommend her enough!

Thaisa Uchoas

This is the second time we’ve collaborated with Marcela to deliver group coaching sessions for our women in one of our wellness aftenooons, and once again, it was such a powerful experience, Marcela! Our attendees really benefited from your sessions, and we all felt safe enough to be vulnerable and share our experiences openly. Thank you for creating such a supportive and impactful space for our Sexuality & Menopause workshop!

Marcela Aguirre, Business Coach

It Is Never Too Late to Build Your Dream Business!


It doesn’t matter where you’re starting from - what matters is that you take consistent, focused action toward the business and life you’ve always dreamed of. It’s never too late to turn your ideas into a thriving, one-person business!

If you’re here because you feel overwhelmed, stuck, or held back by self-doubt or imposter syndrome, you’re in the right place. Building a business can feel daunting, but with the right support and guidance, you can create clarity, overcome fear, and take meaningful steps forward.

We live in a time where entrepreneurship is more accessible than ever. Sometimes, all we need is to believe that IT IS POSSIBLE, and to be inspired and empowered to take action. Your journey starts with one decision - let’s make it happen!

 
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Frequently Asked Questions

Free Business Workshop

Testimonials

Annette Thompson

Coaching with Dr Marcela Aguirre changed my life! I was 55, in an unhappy marriage of 34 years, and grieving the loss of a charitable organization that I need to close. Marcela helped me gain the clarity and confidence to make these changes. She asked just the right questions to help me find the solutions within myself. She was nonjudgmental, compassionate, and insightful in just the way I needed. Now, I’ve moved overseas, started life over on my own, and am so excited about the next chapter of my life.

I highly recommend her as a coach!

Noemi Herrera

I met her about a month ago, I connected with her, she is a Brilliant Coach, I love her energy, she is helping me on my path of entrepreneurship to have clarity and build new habits and strategies for my business and my personal life. 100% I recommend.

Charlotte LaThorpe

My coaching sessions with Marcela have been hugely valuable and I have found myself looking forward to them all week. Marcela is warm, welcoming, kind, reliable, professional and clearly very accomplished. It has been thanks to her and the wonderful work we have done together that I have been able to gain clarity and focus which has not only enabled me to stay on track with my goals and aspirations but also to achieve them in a way that I have thoroughly enjoyed.

The coaching support she has offered me really has made all the difference and I am so grateful to have had the opportunity to work with her.

Andrea Osorio

I was Marcella’s client and her guidance, techniques and coaching support helped me organise my goals achieve them in the short term, and better plan my future.
I highly recommend her as a coach