Hi, I'm Marcela
As a business coach with a unique background in medicine, military leadership, and entrepreneurship, I specialise in helping early-stage solopreneurs simplify their path, overcome overwhelm, and build thriving one-person businesses. With over 20 years of combined experience in leadership, strategy, and personal development, I bring a practical, results-driven approach to business coaching.
In addition to my coaching expertise, I have a proven track record as a solopreneur, successfully building and managing diverse ventures, including a property portfolio, a tech start-up, a medical services company, and my coaching business. I also hold a diploma in digital marketing and bring extensive expertise in business growth strategies, ensuring that my clients benefit from both mindset transformation and actionable frameworks tailored to their needs.
I specialise in combining mindset work with proven frameworks to help you tackle both the internal and external challenges of entrepreneurship. Together, we’ll simplify the process, overcome self-doubt, and create a clear roadmap to help you stay consistent and make meaningful progress. Whether you’re struggling with overwhelm, decision-making, or scaling your efforts, I’m here to guide you with tools & strategies that work in the real world.
Starting and growing a business can feel daunting, but with the right support, you can confidently transform your ideas into a successful, sustainable business—and a life you love.
If you’re ready to leave overwhelm behind and take meaningful steps toward your dream business, let’s work together to make it happen.
One-to-One 90-Day Business Coaching Program
As an experienced Business Coach, I help early-stage solopreneurs cut through the overwhelming noise and complexity of starting a business. Together, we’ll simplify the process, eliminate distractions, and focus on what truly matters so you can build the strong foundations needed for a profitable and sustainable one-person business.
Over three months, you’ll gain:
- A clear, step-by-step roadmap tailored to your goals, giving you direction and focus.
- Practical strategies to simplify your approach and reduce overwhelm.
- A confident and resilient mindset to stay consistent, tackle challenges, and take meaningful action.
This program is designed to bring clarity to your next steps, helping you move from feeling stuck and uncertain to confident and in control of your business journey. If you’re ready to simplify, focus, and take action, let’s build your dream business together.
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90-Day Business Group Coaching Program
Join an intimate group of like-minded early-stage solopreneurs in a transformative 90-Day Programme designed to cut through the noise, simplify your path, and help you build the strong foundations needed for a profitable and sustainable one-person business.
Together, we’ll focus on:
- Clarity: Gain a clear, step-by-step roadmap tailored to your goals, so you know exactly where to focus your energy.
- Simplicity: Cut through the overwhelming information out there and focus on what truly matters.
- Action: Build habits and systems that reduce overwhelm, encourage consistent progress, and create lasting momentum.
- Mindset: Develop a confident, resilient mindset to tackle challenges and move forward with purpose.
By the end of the program, you’ll walk away with:
- A personalised roadmap for building and growing your business.
- Practical strategies to simplify and reduce overwhelm.
- The tools and confidence to stay consistent and take meaningful action.
- A supportive community of solopreneurs who understand your journey.
This program offers a balance of personalised coaching, group accountability, and actionable frameworks to help you move from stuck and uncertain to confident and thriving. If you’re ready to simplify your journey, take action, and build the business you’ve been dreaming of, join us today.
Google Reviews
Tim P
I have known Dr Aguirre for over 10 years as a colleague and mentor and, more recently, she has offered invaluable space within her capacity as a professional coach. I cannot think of someone better suited to her role.
As a colleague and mentor, Marcela was always extremely approachable and would offer space to listen without judgement. She is an extremely kind, compassionate and supportive person and genuinely cares about others. As a coach, Marcela is naturally adept, wise and thoughtful. She also has an infectious warmth and enthusiasm.
I would highly recommend making contact with Marcela even if you are undecided about coaching. I have no doubt that she has much to offer you.
Becky Fox
Thaisa Uchoas
This is the second time we’ve collaborated with Marcela to deliver group coaching sessions for our women in one of our wellness aftenooons, and once again, it was such a powerful experience, Marcela! Our attendees really benefited from your sessions, and we all felt safe enough to be vulnerable and share our experiences openly. Thank you for creating such a supportive and impactful space for our Sexuality & Menopause workshop!
Annette Thompson
Coaching with Dr Marcela Aguirre changed my life! I was 55, in an unhappy marriage of 34 years, and grieving the loss of a charitable organization that I need to close. Marcela helped me gain the clarity and confidence to make these changes. She asked just the right questions to help me find the solutions within myself. She was nonjudgmental, compassionate, and insightful in just the way I needed. Now, I’ve moved overseas, started life over on my own, and am so excited about the next chapter of my life. I highly recommend her as a coach!
Noemi Herrera
I met her about a month ago, I connected with her, she is a Brilliant Coach, I love her energy, she is helping me on my path of entrepreneurship to have clarity and build new habits and strategies for my business and my personal life. 100% I recommend. Noemi Herrera
Andrea Osorio
I was Marcella’s client and her guidance, techniques and coaching support helped me organise my goals achieve them in the short term, and better plan my future.
I highly recommend her as a coach
Charlotte LaThorpe
My coaching sessions with Marcela have been hugely valuable and I have found myself looking forward to them all week. Marcela is warm, welcoming, kind, reliable, professional and clearly very accomplished. It has been thanks to her and the wonderful work we have done together that I have been able to gain clarity and focus which has not only enabled me to stay on track with my goals and aspirations but also to achieve them in a way that I have thoroughly enjoyed. The coaching support she has offered me really has made all the difference and I am so grateful to have had the opportunity to work with her.
To read more Google Reviews, click HERE
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It Is Never Too Late to Build Your Dream Business!
It doesn’t matter where you’re starting from—what matters is that you take consistent, focused action toward the business and life you’ve always dreamed of. It’s never too late to turn your ideas into a thriving, one-person business!
If you’re here because you feel overwhelmed, stuck, or held back by self-doubt or imposter syndrome, you’re in the right place. Building a business can feel daunting, but with the right support and guidance, you can create clarity, overcome fear, and take meaningful steps forward.
We live in a time where entrepreneurship is more accessible than ever. Sometimes, all we need is to believe that IT IS POSSIBLE, and to be inspired and empowered to take action. Your journey starts with one decision—let’s make it happen!
