About Me

Hi, I’m Dr Marcela Aguirre, a business coach for early-stage solopreneurs who are ready to simplify, gain clarity, and build a business that not only makes an impact but also supports the life they truly want.

Before becoming a coach, I spent over 16 years as a doctor, including 7 years as a British Army Medical Officer. I’ve also built and run multiple businesses—from a medical services company to a property portfolio, and even co-founded a tech start-up. Despite all that experience, nothing prepared me for the mental load, isolation, and self-doubt that comes with being a solopreneur.

I know what it’s like to feel overwhelmed by all the moving parts, stuck in analysis paralysis, juggling too many roles, and questioning if you’re doing enough. I also know how liberating it feels to cut through the noise, find focus, and create a business that feels aligned with who you are.

That’s why I offer a range of coaching services designed to support solopreneurs at every stage of their journey. Whether you're looking for 1:1 coaching, group programmes, or ongoing mentorship, my approach is built on three pillars:

• Clarity: Defining what success looks like for you, not just what the world expects.

• Mindset: Tackling fear, self-doubt, perfectionism, and the internal roadblocks that hold you back.

• Action: Building simple, sustainable habits that create consistent progress without burnout.

I believe in creating life-giving businesses that don’t rely on hustle culture or overcomplication. My coaching style is direct, practical, and deeply supportive—helping you move from overthinking to confident action.

If you’re an early-stage solopreneur ready to build with clarity, confidence, and ease, I’d love to support you on your journey. Explore my coaching services and let’s connect to see how I can help you create the business and life you truly want.

With love

Marcela